
The unit economics behind a second restaurant
A profitable first site rarely predicts a profitable second. The difference sits in overheads nobody modelled.
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Short, practical pieces on the two sectors we are asked about most: food and beverage, and real estate.

A profitable first site rarely predicts a profitable second. The difference sits in overheads nobody modelled.

Four dishes usually carry a menu. Knowing which four changes how you price, prep and promote everything else.

Food loss between farm and shelf is a supply problem for some and an investment thesis for others.

Rent is rarely the sticking point. Certainty of delivery is what closes an anchor lease.

Stacking uses on one plot only works when each use would stand alone on its own numbers.

Population within five kilometres is a weak proxy. Commute time and competing supply tell you far more.
A short conversation is usually enough to tell whether we are the right partner.