Franchising buys speed and costs control. The right answer depends on what breaks first.
Franchising scales capital and local knowledge quickly. It also hands the guest experience to operators whose incentives differ from yours in subtle ways.
Owning every kitchen preserves standards and consumes cash and management attention at a rate most brands underestimate.
The deciding question is which constraint binds first: capital, or the ability to hold quality across sites you do not visit.
